Amazon operates under four core principles that drive its success and industry leadership:

1. Customer Obsession: At Amazon, our focus is not on competitors but on our customers. We prioritize understanding and meeting their needs above all else.
2. Passion for Invention: Innovation is at the heart of what we do. We are dedicated to creating groundbreaking technologies, products, and services that transform lives and set new industry standards.
3. Operational Excellence: We are committed to excellence in our operations. This dedication ensures that we deliver high-quality experiences and solutions consistently.
4. Long-Term Thinking: Our approach involves planning for the future and making decisions that benefit our customers and the company in the long run.

Our dynamic environment fosters rapid decision-making and encourages experimentation. We embrace the possibility of failure as a stepping stone to success, all while maintaining the agility of a startup and the scale of a global enterprise.

Amazon’s Technological Innovations

Amazonians collaborate to develop cutting-edge technologies and services, including:

• Amazon Web Services (AWS): A comprehensive cloud computing platform that powers businesses worldwide.
• Alexa: Our voice-activated AI assistant that continues to revolutionize how people interact with technology.

We serve a diverse global community, including shoppers, sellers, content creators, and developers, with a relentless focus on enhancing their experiences.

Our Mission and Vision

Our mission is clear: to be Earth’s most customer-centric company. Every action, goal, project, and innovation is driven by a commitment to understanding and delighting our customers.

At Amazon, we adhere to the philosophy of “Day 1,” which signifies our commitment to staying innovative, nimble, and customer-focused, just as we were on our very first day of operation.